remember when morris brown right there in atlanta -- >> absolutely. >> that's when i came up with the idea. >> yeah. >> right, right. my idea at the time was to buy morris brown, take it out of debt, put it for-prompt and online and then return it to the church after about 20, 25 years. but the church didn't actually see it that way. so we -- i said, because it was very evident then that although enrollment at historically black colleges had been dropping each year, african-americans have not stopped trying to get a higher education. more and more everyone recognizes that in order to get somewhere in this life, in this economy, you have to have a degree. >> yes. >> so the university of phoenix has been going strong for a long, long time, and not just the university of phoenix, but, you know, there's kaplan, the other, but by far the number one is the university of phoenix.